Americana is loosely defined as a style that's composed of classic American-based brands and the equally classic products they produce. But it's not just those brands' roots that make it Americana, it's the fact that droves of American men (and now men all over the world) have been wearing those pieces for decades.
So what is "new Americana?" Well, yes the brands are all American labels, but even moreso, they're items that today's American male hasn't just popularized, but wears on a highly regular basis. Are these things internationally famous? Absolutely, with some having international followings completely of their own accord. However, there's still something distinctly domestic about how these pieces are style, worn, and prized—even today. We're paying tribute to America's new guard of wardrobe staples, The New Americana Essentials Every Guy Should Own.