This week, Dutch denim brand G-Star launched a campaign titled Tone to Transfer: #Tightorwide Soundstage in collaboration with WeTransfer. The weeklong project is aimed at highlighting new artists and features images of rappers like Travi$ Scott, Dej Loaf, Kirk Knight, and OG Maco sporting the brand's clothing.
The campaign, which began on Tuesday, is offering daily downloads that include exclusive tracks and wallpaper images. New content will be added until April 14.
On the final day of the campaign, Tone to Transfer will close out with a showcase of live performances at The Box in New York City.