If you know J.Crew, you know Jenna Lyons. J.Crew's creative director and president is everywhere and her personal brand may be amongst the strongest in the fashion industry, second only to Four Pins', of course. But according to swirling rumors, her brand is actually getting in the way of her work, sort of like an expanding star, destroying everything in its path. J.Crew has not had the best go at things recently as it reported big losses last December and The New York Post provides some context to the admittedly dubious claims that Jenna Lyons is to blame.
During her rein, J.Crew's prices have risen and its once classic look is now more high-fashion than ever, even if you can still cop it at your local mall thanks to your unimaginative grandmother's constant barrage of gift cards. As a result, sales have dropped. To shoppers, Jenna Lyons may not be relatable anymore. Bloggers are throwing accusations that the brand is having an identity crisis and is increasingly out of touch. Is Jenna to blame for the company's slumping sales? Is she too cool for school? I'm not a fly on the J.Crew boardroom wall, so I don't know, man. But with a personal brand as strong as Lyons' running shit, maybe everyone could benefit by her toning it down just a little bit. Then again, one of the complaints levied at J.Crew is that models are wearing sneakers with suits, which is fucking awesome, so maybe this is just a cry baby scenario. You know what? Fuck 'em. Pay the critics no mind, Jenna. If you'd like to come head up Four Pins for women—tentatively titled Four Twins—there's always a spot open for you.
