Earlier this year, the New York Times announced it would launch a new monthly section dedicated entirely to men’s style. Now with only two days left until its official drop, the newspaper has dropped a sneak peek at what’s to come—and it looks like the publication is going all out.
As shown below, readers can enjoy a wide-range of style content, including fashion trend pieces, travel features, technology reports, and grooming pieces. Though the initial plan was to present a 12-to-14-page issue, the publication decided to increase it to 32 pages after a great deal of advertisers showed interest.
“The men’s market is very hot right now,” Brendan Monaghan, NYT’s vice-president of luxury advertising, told NY Mag. “Last year, we saw a 30 percent increase in men’s related ads in the newspaper, T, and digital combined. The demand for this is huge.”
And that demand doesn’t show any signs of waning. Within the past few years, men’s style has become a more prominent industry, with more and more brands catering to the male demographic. Earlier this week, it was reported that menswear was growing much faster than womenswear and was expected to contribute about $40 billion to the global market by 2019. So it makes sense that fashion entities, which typically targeted women, are expanding to include male-centric products and content; not only to bring in money, but to remain relevant within this shifting market.
Take a look at several pages of the upcoming issue below. The men’s style section will be produced monthly, and will make its debut this Friday.
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UPDATE: The "Mens Style" section is now live on the New York Times website. All of the articles appear to be the same as the 32-page print edition, though the headlines have changed for the online readers. "Wipe That Smile Off Your Text" by Matt Haber is now the more clicky "Should Grown Men Use Emoji," and an article on watches changed from "Just Don't Call Them Bling," to "Not Your Uncle's Gold Watch."
The formatting of the site looks a little strange right now, with two columns of content flanked by lots of empty white space, but we assume that it will change soon to mimic the rest of the New York Times site.
[via NY Mag]
