We know Supreme has an extensive list of collaborations under its belt. Over the past several years it has linked up with heavyweights like Levi’s, The North Face, Nike, Vans, and Bape—brands that appealed to Supreme founder James Jebbia in one way or another, be it for their aesthetics, philosophies, or unique production methods. But when it came to Stone Island, Jebbia was mostly intrigued by its innovation.
In an interview with i-D magazine last year, Jebbia discussed the initial partnership with Stone Island for Fall/Winter 2014. He said he recognized the brand’s strong following, but was mostly interested in its long history of experimental techniques.
“I know what Stone Island means to a lot of people in England and Europe," Jebbia told i-D. “We asked friends, who are real Stone Island fans who said, 'You gotta do this because it's really obscure', but we don't really care about that, we just wanted to keep the essence of Stone Island and make something our customers would appreciate."
Once the partnership was set in stone, Jebbia worked closely with Rivetti to ensure each brand’s DNA was preserved and represented. The final product perfectly fused the distinct aesthetics among a range of staples like hoodies, sweatshirts, joggers, and headwear. Clearly, the joint effort was so successful, the two brands couldn’t help but reunite. If we’re lucky, the Spring/Summer 2015 collaboration might not be the last.