Kim Kardashian revealed her new blonde hair at the Balmain show during Paris Fashion Week earlier this month, and in a recent interview with i-D, Balmain designer and creative director Olivier Rousteing sang her praises and called her an inspiration. So if you do the math, it makes sense that Kim's first cover shoot since going platinum is with Elle France, and that she is rocking styles from the Balmain Spring/Summer 2015 collection.
Kim and Kanye West have a history with Balmain and they are both friends with Rousteing. Their first joint fashion campaign was for the fashion house, North West has been gifted custom Balmain jackets, and Kanye recently rocked Balmain to the Grammys, giving Rousteing props and showing his support for the "first black designer of a French fashion house." Kim also posed with Rousteing for a photo that appears in the pages of the new Elle France issue.
We will have more on the feature when it hits the Internet soon.