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When it comes to brands representing their city, few do it as hard as BornxRaised. The Los Angeles-based streetwear brand is know for its use of Old English fonts and traditional tattoo imagery, as well as messages that remind visitors and gentrifiers that they're not welcome.
For its Spring 2015 collection, BornxRaised stays consistent and grimy, shooting in a dimly lit house with tatted, long-haired models that you wouldn't see representing safer, more PC brands. The graphics and text on the T-shirts and hoodies do the talking instead of wild prints and patterns, and the message "Locals Only" is pretty easy to comprehend.
The collection drops online tomorrow at noon PST.