Ten Reasons Yung Lean Is A Style God

Giorgio Armani's mainlines and Emporio Armani have always had a reputation for high quality materials, solid build, timeless minimalist styling, technical excellence, and just all-round design integrity, exactly the kind of values sportswear fans seek out. So it feels like a major shame that the majority of 'heads overlook the 11 year old Italian EA7 line. Not Yung Lean, tho. 

Unlike most of his fellow scandies Yung Lean isn't a do-or-die minimalist. In fact despite his—and his crew's—taste for clean, normcore-ish sportswear, he likes to wear a bit of flame print—and there's also a generous helping of old-school tattoo style fonts on the Sad Boys site. As ever, it's impossible to pinpoint exactly if this is an ironic so-bad-it's-good nod, a realisation that however cheesy the past devotees of flame print are, essentially fire is fire, or a homage to the advertising The Source used to carry in the days before 808s and Heartbreak. Sometimes a style's time has come, and slackers should prepare to be confused.