There’s a pretty common misconception amongst guys that using products like lotions and moisturizers will make them lesser man. Admit it: None of us want to get caught out in public applying lotion like we’re chillin’ on a beach somewhere laid up next to a couple of honeys—it’s totally understandable. But maybe you should reconsider your priorities (do it at home, behind closed doors, if you have to), because your skin can certainly benefit from such products.

The reality of the matter is that frigid temperatures around this time of year do more than just make you feel cold to the core, hopeless, and ready for a tropical getaway; cold air wreaks havoc on your skin, sucking the moisture right out and leaving it fully exposed. Oh, and you probably get all ashy and itchy—no one wants that. Fortunately, there is a solution, as illustrated by the folks over at Bevel, who put together this helpful guide to keeping your skin properly moisturized during winter.