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Looks like Sports Illustrated’s Swimsuit Issue is getting some competition.
Though known mostly for its selection of lingerie, Victoria’s Secret is stepping up its swimwear game with its first-ever foldout catalog cover featuring A-list models: Josephine Skriver, Monika Jac Jagaciak, Lais Ribeiro, Behati Prinsloo, Candice Swanepoel, Andreea Diaconu, Sharam Diniz, Ophelie Guillermand, and Elsa Hosk. The nine women are shown side-by-side posing in the pristine waters of St. Barts, illustrating the brand’s new emphasis on sexy yet sporty beach threads.
As demonstrated by SI’s decision to feature its first plus-size swimsuit model, it’s important to keep your brand’s image fresh and forward-thinking. Though none of the models in the Victoria’s Secret swim catalog are “plus-size,” this endeavor does mark a new beginning for the company.
In addition to the updated cover, Style.com reports the company is also working on a “swim-themed TV special” set to broadcast Feb. 26. And judging by the success of its annual runway show, we’re sure the program will attract impressive viewership ratings; so you'll definitely want to mark your calendars.
While you wait for the show to air, you can check out the swim cover above and catalog images below.