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We already heard from Ronnie Fieg a little bit about the new Kith store coming to Los Angeles, and now we are getting a first look inside. Kith is known for its innovative spaces, from its stores in Brooklyn and Manhattan, to its pop-ups in Miami, Paris, and São Paulo, but from the looks of these initial images it looks like Fieg is making good on his promise that the LA location will be "the best by far."
At the center of the West Coast Project is the collection, comprised of original Kith apparel as well as collaborations with California-based brands Stampd and Stance Socks. Kith has partnered with architectural-design firm Bang3 to create an experiential retail installation that is inspired by the collection and represents the Atlantic/Pacific theme as a dual space.
Two main colors, navy for the Atlantic and light blue for the Pacific, are used heavily throughout. The focal point of the design is a wave structure that starts on the right side of the store and stretches across the entire floor. The structure is made up of reflective panels that reflect the colors from the floor and opposing wall to create color spaces that surround customers as they shop. The Kith classic collection will be displayed on the left side of the store and cross both waves, as a visual representation of the tying together of Atlantic and Pacific.
This one-of-a-kind space is a must-see for those in an around the Los Angeles area. It will be located on the historic Abbot Kinney in Venice Beach and will open to the public on Feb. 20.