SPIDIDENIM Makes an Epic Debut With Self-Cleaning Jeans

Motorsport specialist SPIDI has debuted its new Italian denim brand called SPIDIDENIM.

All images via SPIDIDENIM

After nearly 40 years in business, Italian motorsport brand SPIDI is entering the realm of denim with its new brand aptly called SPIDIDENIM.

Designed by Maurizio Zaupa, a renowned jean expert, this new line incorporates the high-tech features of racing gear into a range of crisp and highly innovative pants. And it all started with top-tier textiles.

In collaboration with longstanding denim manufacturer Orta Anadolu, SPIDIDENIM conducted thorough research and testing of fabrics with one simple goal: to create a comfortable jean that was resistant to abrasion, impact, and ripping.

Needless to say, the time and effort paid off.

Featuring ergonomic cuts, racing-inspired stitching, and color inserts, these joints not only look great, but they’re also 100 percent water and oil repellent. And did we mention they're also self-cleaning? Yes, self-cleaning.

Take a look at the four men's styles in the images below. You can shop SPIDIDENIM’s full collection at the brand’s online store.

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