After nearly 40 years in business, Italian motorsport brand SPIDI is entering the realm of denim with its new brand aptly called SPIDIDENIM.

Designed by Maurizio Zaupa, a renowned jean expert, this new line incorporates the high-tech features of racing gear into a range of crisp and highly innovative pants. And it all started with top-tier textiles.

In collaboration with longstanding denim manufacturer Orta Anadolu, SPIDIDENIM conducted thorough research and testing of fabrics with one simple goal: to create a comfortable jean that was resistant to abrasion, impact, and ripping.

Needless to say, the time and effort paid off.

Featuring ergonomic cuts, racing-inspired stitching, and color inserts, these joints not only look great, but they’re also 100 percent water and oil repellent. And did we mention they're also self-cleaning? Yes, self-cleaning.

Take a look at the four men's styles in the images below. You can shop SPIDIDENIM’s full collection at the brand’s online store.