Now, we get an even further look at the campaign. Kim just posted behind the scenes photos from the shoot. Everything from the fittings with Balmain creative director Olivier Rousteing to a very happy Kanye were shared via Instagram.
The ad was the first fashion campaign for the couple, though definitely not the first time the two have worked with Rousteing. Rousteing, a friend of the Wests, often designs custom outfits for the pair. Kanye also admitted he designed sneakers for the fashion house, though they marketed as a collaboration between the rapper and Balmain.
Check out the photos below.
UPDATE: Following our initial report, Kim took to Instagram to share additional pictures from the Balmain photo shoot. And from the sound of it, Mrs. West really enjoyed the process from beginning to end: “This shoot was so much fun! Getting to work with my husband and my good friend @olivier_rousteing ! How did I get so lucky! #BalmainLove,” she captioned a photo.
Check out the additional images Kim shared below. You can thank her 25 million Instagram followers for this special behind-the-scenes look.