COS has just revealed a sneak peek at its Spring/Summer 2015 menswear collection. And it appears the Scandinavian sensibilities have been turned up to an 11.
Shot by photographer Karim Sadli, the new campaign uses the world’s largest photovoltaic power plant as the backdrop—a fitting location for a line that was inspired by “electricity” and “laboratory.”
Key items like city coats, button-ups, and trousers are adorned with a hand-drawn print of black and white irregular squares, which are accented by pops of color and fragmented typography patterns. Items like a reversible mesh zip-up and clean-front vest lend a sporty element to the line, while a shirt jacket and matching dress pants offer a contemporary alternative to the classic suit.
Take a look below to see images from the new campaign, which also serve as a preview for the 17th edition of COS Magazine (releasing on Feb. 20). Select items from the shoot are available online as well as the COS Los Angeles and New York locations.