Alexander Wang is known for having some of the coolest retail spaces and most innovative pop-up-shops, and now the label will be bringing its contemporary cool to one of the most historic stores in New York City. Alexander Wang is taking over Bergdorf Goodman's Fifth Avenue store with an installation in the "hallowed" Luxe Room on the ground floor, two Fifth Avenue windows that have already been unveiled, and a pop-up in the contemporary 5F level that mirrors the label's runway show. Alexander Wang's barcode logo will also be displayed on the store's exterior at night.
"We had the idea to theme it around the bedroom of a sneakerhead," Wang told WWD of the window displays, "with each (one with an all-white tennis motif, the other black-on-black with basketball gear) stuffed with shoe boxes."
Inside, customers will find a variety of specialty items that build off the windows' vibe, such as shoe boxes and posters displaying the barcode, all-black basketballs, and all-white tennis rackets. Shoppers who spend $500 or more will receive one of those limited edition USB keys housing an official Alexander Wang mixtape by DJ Jesse Marco.
The contemporary-luxury installation seems to be following a trend for the store, which has been in its current location since 1928. Last fall, it featured a gym-themed display by Chanel, and had previously showcased both Jimmy Choo and Manolo Blahnik in similar installations.
"To get the Fifth Avenue windows and a whole installation in the Luxe Room is a very big deal for us," Wang told WWD. "With this collection, there’s so much handwork, to really be able to display it in that kind of environment, we’re so honored."