Despite only being around for a couple of years, Fear of God has become one of the most popular streetwear brands out there, and a favorite of celebrities ranging from Kendall Jenner to Chris Brown to Kanye West. Union Los Angeles recently worked with photography duo Durimel on a new editorial for the brand titled “Friendship Is Magic” that features items from its Fall/Winter 2014 collection.
While past editorials have displayed a darker aesthetic, this new editorial has a much lighter feel. Set on a farm and styled by Elizabeth Birkett-Gibbs, the photographs evoke a nostalgic mood inspired by the concepts of friendship. The editorial features some key items in the Fear of God lineup, including the much-heralded flannel shirts and half-zip hoodie.