Santa’s swag level turned up to an 11 this year, thanks to the creative minds behind design studio Joint London.

Using Coca-Cola’s iconic illustration, the company transformed Old St. Nick into a bona fide fashion gawd dressed in some envy-inducing labels. Though still depicted with his signature beard, jolly smile, and hefty belly, Santa’s red trappings have been ditched in favor of much more modern threads. We see him don current pieces from brands like Hood By Air, Acne, Kenzo, Alexander Wang, Raf Simons, Rick Owens, and Saint Laurent.

Take a look at Santa’s wardrobe upgrade in the illustrations below. As an added bonus, Joint London is releasing these images as ready-to-print Christmas cards available at