MATCHESFASHION.COM Is Launching an In-House Label Called RAEY

The collection is designed by an in-house team led by creative director Rachael Proud, who used to work at Christopher Kane.

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Complex Original

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Luxury retailer MATCHESFASHION.COM is known for stocking some of the most high-fashion labels, and will be adding to those offerings with the launch of its in-house collection, RAEY, to be released in February 2015. Here's a preview of what's to come. 

Designed by an in-house team led by creative director Rachael Proud, the collection will offer classic menswear silhouettes updated to feature high-end details and fabrics. “For example, we’ve taken a simple tracksuit and rendered it in cashmere,” explained Proud. “We want the collection to feel easy, relaxed, and light, and to provide a foundation for us to build on over the coming seasons.” This season focuses on athletic influences with a color palette of navy, yellow, ivory, and gray.

Proud was formerly design director at Christopher Kane, and was responsible for developing the resort and menswear collections. Previous to that, she oversaw designer collaborations at Topshop. While this is MATCHESFASHION.COM's first foray into in-house production, it has collaborated in the past with Sorel on an exclusive capsule collection

Check out the full collection lookbook below, and then watch for it to drop exclusively at MATCHESFASHION.COM starting in February 2015.

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