How "The Most Interesting Man In The World" Came To Be

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Business Insider spoke to Jonathan Goldsmith, the man you are probably more familiar with as Dos Equis' "Most Interesting Man In The World." I'd be willing to bet that 99% of people who have seen those ads have no fucking clue who he is. Yet, he is an actual actor and done movies and shit. Just look at all those fucking credits on his IMDb page! Of course, the real break came in 2006 when he landed that Dos Equis campaign that cemented him as one of the most recognizable pop culture figures—AKA what he'll be known for for the rest of his life. .

It happened like any other casting call (not of the porn variety): Goldsmith auditioned along with 500 other actors, nearly all of them Latino—Dos Equis is a Mexican beer as you already know. He improved a few lines about South American and arm-wrestling Fidel Castro in a vague accent. A few weeks later, his agent received the call that said they were thinking of going a little younger with the role. "How can the 'Most Interesting Man In The World' be young?" she asked. And BOOM. He got the part. Now though, he spends most of his time in his quiet life in Vermont with his wife and two dogs. Hopefully he's made enough residuals off that campaign that he never needs to work again because that life isn't all that interesting.

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