In a climate where retail has apparently moved online, it's a bit confusing that every brand and their buddy is opening a flagship store. We aren't complaining though, especially when one of those brands is Angle-Swedish watchmakers Larsson & Jennings. The brand has chosen London's Seven Dials as their ideal location, with the store's design concept flowing as a direct continuation of their overall aesthetic; raw materials and contemporary signage meet to create a classic but minimal space.

The new flagship stocks the full range of Swiss-made Larsson & Jennings core styles, and will carry in-store exclusives, leather accessories and limited edition styles, as well as offering in-store shoppers the unique opportunity to design their own custom watch. You can choose from a selection of Swedish and British leathers and new hardware options to create your own bespoke and personalised style, which will be built on site in the LJX Custom area of the store. 

And in what is a friendly, and traditional Swedish move, the store will also be offering coffee to shoppers from their in-house fika bar, just in case you get worn out looking at all those sick watches. 

Check out some more images of the store below, and head over to London's Seven Dials to check it out in person.

53 Monmouth Street, 
London,
WC2H 9DG

02078369707