Ten c—also known as The Emperors New Clothes—has just introduced the new Forever collection. The young brand—founded by the two Creative Directors of CP Company, Alessandro Pungetti and Paul Harvey—is taking inspiration from the Hans Christian Anderson fairy tale, and encouraging people to look beyond the perceived value of something and value what is truly there. Ten c's jackets wear no labels, inside or out, they don't want that to be the reason you love it so much, they just want you to love how long they last, and how timeless they can feel.

The jackets are all made from Japanese Jersey that, much like good denim, will mould itself to your body shape over time, leaving you with a unique and completely personalised jacket that will help you outshine anyone around you at will. Pungetti and Harvey believe that by applying the true values of craftsmanship and creating garments that are conceived to last all your life, they can in some way help in the elimination of waste. They are talking about caring and quality.

Check out some more images of the Forever collection below, and head over to the CP Company webstore to pick up your favourite piece.