Honest Lookbooks: Part III

Image via Complex Original

Off-White

What The Lookbook Projects: You listen to instrumentals. You spend lots of time at art shows and occasionally art museums. You know how to DJ. Your playlists are so popular you have a mailing list for them. You turn down offers to host parties and sponsor products. Your girlfriend is really skinny and wears white jeans and has sullen eyes and a delightful personality. She wears sneakers that are 5 years old. She doesn't really care about fashion, modeling is just a way for her to pay to travel the world.

What Wearing The Brand Is Really Like: There aren't any art galleries in your town. You make fun of kids who shop at PacSun despite the fact that sometimes even you can't tell the difference between HBA, Been Trill and Off-White. You have memorized all of Kanye's samples and one time rode in an Uber with, like, Curren$y or Consequence. You won't stop talking about it and it's starting to get really annoying.

KITH

What The Lookbook Projects: You grew up in New York, you didn’t move here from Des Moines to "make it in fashion." You just happened to fall into the industry after dropping out of school and teaching yourself how to sketch. Your first internship was with Dao-Yi when he was still at Sean John. A sneaker you made for yourself on Nike ID has over 125 thousand notes on Tumblr. Your taste is expansive and far-ranging. Your favorite architect is John Yeon.

What Wearing The Brand Is Really Like: YOU READ FOUR PINS ONCE.

Ovadia & Sons

What The Lookbook Projects: You went to a dope ass preparatory high school that was most likely single sex. You learned to do drugs with an ambassador's son. You always creatively subverted the school's dress code. You call it "university," not "college" because there's a difference. Now you work as an assistant designer at a Dutch industrial design firm. You don't need the money (you’re independently wealthy), but you love the experience.

What Wearing The Brand Is Really Like: You went to a dope ass preparatory high school that was most likely single sex. You learned to do drugs with an ambassador's son. You always subverted the school’s dress code and ended up looking like an asshole. You call it "university," not "college" because you think it makes you sound important. Now you work as an assistant designer at a Dutch industrial design firm. You don't need the money (you’re independently wealthy), but you use the experience experience to design the gnarliest gravity bongs.

Cav Empt

What The Lookbook Projects: You are a droid that has recently become self-aware. You are being hunted by a team of droids led by a cunning human bounty hunter.

What Wearing The Brand Is Really Like: You're really bummed that everyone knows about Cav Empt now. It's like they don’t even really understand the aesthetic. They just saw it on some shitty website and are co-opting your aesthetic. You say "aesthetic," like, A LOT. Sometimes you fantasize about being a droid.

Norse Projects

What The Lookbook Projects: You live in a home that is as modest as it is fucking sick. It's got Japanese pottery and modern Danish furniture and sleek, murdered out electronics. Even your vintage record player is all black. You can make a coffee better than most baristas, but you still frequent the small bakery that's a few minutes from your crib because you like to start your day with an impeccably crafted small, but filling fruit tart and a strong doppio. Your girlfriend is 5'11 and her hair is basically a field of autumn wheat. She's smart and clever in all the right places.

What Wearing The Brand Is Really Like: You're kinda poor, but you have good taste. You never wake up early enough for the Supreme drop. The weather where you live is pretty shitty. You drive to work. You kinda hate your city. Everyone, except your New York friends that you see twice a year make fun of your dope ass rain jacket. You really want to move to, but, again, you're kinda poor.

John Elliott

What The Lookbook Projects: You wore Chelsea boots before Kanye. Like, three years before. You only dress monochromatically because "it's just easier, man." You spend a lot of time on airplanes. You consult for companies and no one can ever really fully describe how you can afford what seems to be an incredibly affluent lifestyle.

What Wearing The Brand Is Really Like: You stand really awkwardly in photos. Everyone thinks it's weird that you're constantly stopping in front of windows and reflective trash cans to make sure your layers are properly and proportionally layered. You once spent fifteen minutes making sure your jeans stacked perfectly on top of your sneakers. You bought a pair of Chelsea boots and ripped jeans yesterday.

Rick Owens

What The Lookbook Projects: You once toyed with the idea of becoming a sculptor, but realized that the art world is too commercialized. You moved to Biarritz. You still sculpt, but you refuse to show your work in galleries or museums. Instead, you randomly invite the public to your home studio. Your monolithic, brutalist designs have been known to impress people like Joaquin Phoenix and Naomi Klein.

What Wearing The Brand Is Really Like: You're always surprisingly comfortable despite looking like a goth wizard. You never feel awkward in your clothing until you have to do something really mundane like buy Kashi GoLean. You once ripped your drop crotch on the vintage stools the brunch spot uses and you successfully acted like it didn't bother you the entire time you walked through the conservatory later that day.

Alexander Wang

What The Lookbook Projects: You have a lot of disposable income and work a surprisingly small amount of hours per week for it. Your job often entails coordinating invitations to parties that serve sponsored cocktails at weird times like 7:30pm. You once lived in Hong Kong in a penthouse apartment and spent the entire time there eating dim sum and getting hammered with British socialites. Cocaine residue looks so dope on an all black outfit.

What Wearing The Brand Is Really Like: You shop at Zara.

Fear of God

What The Lookbook Projects: At one time you were a professional skateboarder, but now you're a part-time model while you finish up your graduate thesis on skinhead textile art. You've tried heroin, but it wasn’t for you. You make custom jewelry on the weekends and were once stabbed during an altercation outside of a known biker bar in 2009.

What Wearing The Brand Is Really Like: Everyone is always asking you if Guns N’ Roses is your favorite band.