See Part I here and Part II here.

Lookbooks are powerful tools for designers and brand. They allow merchants to convey their inspiration and vision for a particular collection to both their customers and the press. Lookbooks can quickly and efficiently layout everything from a label's influences and themes to the ideal type of shopper envisioned for any particular item. Anyone can describe and breakdown a lookbook or even critique the styling choices and the direction of the design, but, here at Four Pins, we pride ourselves on real deal investigative work. In "Honest Lookbooks" we break down the glaring discrepancy between a brand's projected subjects and their actual consumers for some of the more notable brands in menswear. Welcome to Honest Lookbooks Part III, motherfuckers. Hold on to your self-esteem, shit's about to get dicey.

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