I don't blame the dudes over at Gear Junkie for this. In fact, I'm kind of jealous that they remained in the dark regarding the urban lumberjack, or, as they call it, "Lumbersexual," trend for so long. They're not exactly a style site dedicated to chronicling such matters, but the outdoors site finally discovered the trend yesterday, around four years after it actually grabbed hold in society. They even linked to a NY Mag article from January 2010.
And for as out of the loop as the site was, they pretty much nailed the exact description of the urban lumberjack: "He looks like a man of the woods, but works at The Nerdery, programming for a healthy salary and benefits. His backpack carries a MacBook Air, but looks like it should carry a lumberjack's axe." This was obviously written with such earnestness that I can't help but enjoy the shit out of it. I honestly wonder if this has been sitting in the website's drafts folder for the last four years and someone just discovered it and decided to hit publish.
It also sounds like the writer, Tom Puzak, hijacked the Four Pins "Honest Lookbooks" writing style for his own, crafting made up realities and coining his own jokes that even he doesn't think are very funny. He even drops in newly minted gems like "MetroJack" and goes deep into the fashion show archives to find examples of the trend on the runways.
What the fuck, Tom? That's our thing. If you're out there, you can come write for Four Pins anytime, homie. Your brain is going to explode out of your asshole when you hear about "Health Goth."