British eyewear brand Tens shot to fame in the summer for almost breaking the crowd-funding website Indiegogo with their initial round of pre-orders. After months of work on the branding and campaign, they've just returned with a brand new video commercial and lookbook for their shades called “Enjoy the View.”
The project plays on the brand's roots in travel, and exploration of the outdoors, encouraging the wearer to enjoy the view through their custom filtered lenses. The commercial is shot across Mammoth, CA. and Vancouver Island, BC. and follows friends searching for splinters of sunlight across beaches and forests, while the lookbook mixes rural and urban discovery in Joshua Tree National Park, Mammoth Lakes & downtown Los Angeles, the locations basked in blue skies synonymous with the Tens filter.
Check out the commercial and lookbook, and head over to the Tens webstore to order your pair of Tens today.