Founded in London in 2010 by former Marc by Marc Jacobs European manager Don-Alvin Adegeest and former Gap creative director Rafal Antos, U Clothing has been a solid rising label in London fashion, and their Spring/Summer 2015 collection looks sick. The luxury streetwear aesthetic has really caught fire in the last year, and these guys do it as well as anybody about right now.
The brand has just released it's Spring/Summer 2015 lookbook, and it's got one hell of a team behind it. It's shot by Michael Mayren, the Manchester-based, Bolton-born photographer who's talent for capturing gritty truths through a lens has gained him a lot of fans—he's been featured by the likes of Dazed and Confused, and GQ Style. The styling comes from Man About Town fashion director Elgar Johnson, who's also got quite the reputation for his signature looks, and who is rumoured to be working on a fashion film with the brand for next season.
Already stocked in Oki-Ni and Bloomingdale's, U Clothing has taken some almighty steps in its limited lifetime, and there looks to be no limit to how far they can go. With a clean aesthetic that harbours streetwear leanings and the tangible move away from unnecessary embellishment, U Clothing is a brand you should fall in love with.
Take a look at the rest of the awesome lookbook below, and hold tight for more information about when the collection will be dropping.