Norse Projects low-key consistently puts out dope, plain shit, like this utility jacket. This thing is super incognito. The only thing that would even give people clues that this was an expensive version of a utility jacket are the press stud side vents, the very subtle quilting and the extra-long zipper pull tab. Inconspicuous luxe basics are such a key maneuver. With this jacket, people won't be able to tell if you drive a refrigerated truck or if you post up at modern art museums and try to impress comely docents with off-hand remarks like, "You know, the term 'primitivism' really irks me. It's so pejorative to the source material. As if art isn't sophisticated until a western hand touches it." Statements like that will usually illicit a much better response from the beautiful art honies than, "Yep, the truck is super cold back there—keeps the meat frozen solid. You could totally train Rocky back there."
