When Goodhood launched in 2007, it immediately became a go-to for the London fashion scene, and has consistently kept themselves at the pinnacle of the shopping in London, considered fairly unanimously to be one of the city's best stores. The store branched out into their own clothing label called Goods by Goodhood in 2013, and since, have rolled out killer clothing with the trademark minimal design that Goodhood champion.
The Fall/Winter 2014 collection is absolutely killer. Featuring T-shirts, a bucket hat and a jacket, the designs revolve around the “London Fucking Town” slogan, and the “Weirdos, Stylers, Punks, Outsiders” slogan that has become an unofficial store motto over the years. Little detail touches like the all-over “London Fucking Town” print on the reverse of the bucket hat and the inside of the jacket are spot on, and elevate this collection beyond the usual in-house store brands.
Check out the rest of the collection below, and head over to Goodhood to cop from October 24.