Acne is bringing its signature style of clean silhouettes and minimalist aesthetics to the undergarment game.
Made from the finest Pima cotton, the new underwear collection includes four different styles for men, including boxers, normal briefs, high waist briefs, and shorts, as well as two different briefs for women, normal and high waist. Keeping consistent with its apparel line, the undergarments are void of any obvious branding, featuring logos placed discreetly on the waistband.
In typical Acne fashion, the color palette is neutral and includes hues such as sand, putty, military green, and classic black and white. “Underwear should be beige or skin coloured, because I prefer no underwear," Acne Studios creative director Jonny Johannson said about the neutral tones.
It's not the first time Acne has entered the underwear market, having previously tested mens' underwear collections as early as the 2009/2010 season. The new underwear collection will be exclusively available in selected Acne Studios stores and on acnestudios.com beginning Oct. 16.
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