The concept of commissioning urban artists to create fresh identities for products has brought us some great collaborations in the past. Swiss wine producer Cave Fin Bec took a different approach to this common idea. For the third consecutive year, they are inviting a select group of young artists to their vineyards in the Swiss Alps as a part of their annual "MyFinBec" project.
After previously working with David Choe, Revok, Faith 47, Mode 2, and others, this year the company has commissioned an impressive lineup of street art stars: Vhils from Portugal, Herakut from Germany, Etam Cru from Poland, and C215 from France. The artists are invited to create new labels for Cave Fin Bec's limited edition organic wines by painting large murals on stacks of wooden wine cases. Once finished, the pieces are disassembled, and each case is filled with matching wine. Giving wine and art lovers a chance not only to own and taste a rare, exclusive bottle of high quality wine, but also, a piece of the original artwork featured on its label, Cave Fin Bec is taking this unity of art and wine making to a new level.
This year Cave Fin Bec pushed things even further with a set of fine art edition lithographs of original artworks are printed at legendary Idem Studio in Paris, the same studio that distributed classic fine art edition by Picasso, Miro, Matisse, Braque, and others. The original works are touring around Europe for couple of unique pop up gallery shows that will blend the love for art with love for wine. After Cologne and London, Rome will be the next city that will get to experience this special event at Wunderkammern Gallery, from Sept. 25 to Sept. 28 then in Berlin from Oct. 8 to Oct. 12 at the Stattbad venue.