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With the Seahawks regular-season opener just one day away, Seattle running back Marshawn Lynch has announced the launch of a limited-edition capsule collection to inspire others to take on the “beast mode” mindset.
Anchored by Lynch’s official clothing brand, appropriately titled Beastmode, the release features three exclusive collaborations with streetwear brand Hall of Fame, Oakland-based hip-hop crew Hieroglyphics, and the technical clothing brand ICNY. The resulting designs highlight Lynch’s Seahawks pride, showcase his Bay Area roots, and illustrate the ambitious mentality that drives the beast mode lifestyle.
“It’s not set to one specific thing, like football players or basketball players. If you’re in your everyday life and you feel like you just accomplished something big [...] then that’s beast mode,” Lynch explained.
Sold exclusively at the sports-centric website Fanlime, the release features an eclectic mix of vintage pieces, 3M reflective material, and dope graphics. So you know you’ll find something that appeals to you.
Check out images from the capsule’s lookbook below, and watch a short video in which Lynch provides some insight to the collaboration, as well as the inspiration behind his youth-empowering foundation.