Maxime Büchi is a mad talented tattooer—I mean, he trained under Filip Leu—but that's not all that makes him cool, he's worked with Mugler and Rick Owens, and his creative direction has garnered attention from around the globe.

He also runs Sang Bleu, a London art gallery, magazine and tattoo studio, that also houses Cottweiler's studio. Now, Buchi is taking on another venture, joining forces with London store Primitive London for a weekly pop-up.

Primitive London was launched by Andrew Grüne in 2010, and has since grown into one of London's most popular boutiques.

The store will feature the likes of Cottweiler, Nasir Mazhar, Liam Hodges, Roxanne Farahmand, New Ultra Group and Primitive's forthcoming in-house line. There will be monthly window curations from the designers stocked in the store, and layout changes in-store.

The shop will be open from 12-8pm every saturday, starting from tomorrow, so head down to Dalston Lane and check it out, and take a look at some of the designers' work below. 

Sasu Kauppi
Liam Hodges