Have you ever wanted to know what a hot cup of Polo tastes like? Probably not, but Ralph Lauren’s latest venture, Ralph’s Coffee, is serving up brew alongside its highly-coveted clothing.
The king of American luxury has expanded his multi-billion dollar empire by opening his very own Fifth Avenue cafe earlier this month.
Situated on the second floor of the Polo flagship store, the coffee shop offers Ralph Lauren's private blends from USDA organic coffees, teas, fresh juices, sandwiches, and baked goods. If the successes of his previous food-service endeavors are any indication, it’s likely this undertaking will be quite profitable.
"The smell of freshly brewed coffee evokes so many memories for me, mostly of time spent with friends and family, the people I love,” Lauren said. “I wanted to develop these coffee blends in that spirit, and create a place where people could come together and take a break from their busy days."
As of now, Ralph’s Coffee blends—espresso, drip, and decaf—are only available for purchase at the Fifth Avenue cafe and the traveling truck stand in NYC. But judging by the store locator prompt on the Ralph’s Coffee homepage, it seems it won’t be much longer before the blends are rolled out to other shop locations.