Last night, Opening Ceremony staged its spring/summer 2015 show, which doubled as a one-act play co-written by Jonah Hill and Spike Jonze and directed by Jonze. The 45-minute play, titled 100% Lost Cotton, was set in the summer of 1991 and was centered around the production of a fashion show, including everything that goes on behind the scenes in the days leading up to it.
The plot followed Julie (played by Elle Fanning) and Bella (played by Dree Hemingway), two models who were casted for the show, and over-the-top '90s versions of the Opening Ceremony's designers, (played by John Cameron Mitchell) and Carol Lim (played by Catherine Keener), and stylist Brian Molloy (played by Bobby Cannavale) as they finalized the collection that was to be shown. 100% Lost Cotton also included appearances from Rashida Jones (as Vogue editor Lisa Love), Karlie Kloss (as herself), and Alia Shawkat.
What was most impressive about the production—besides the fact that OC had rented out the Metropolitan Opera House—was that OC, Jonze, Hill, and the rest of the cast truly created an experience unlike anything that's been seen at this season's New York Fashion Week so far. While I enjoyed the clothes (show goers were able to get an up-close look at the collection after), it didn't actually feel like a fashion show. Models didn't just walk down a runway for 15 minutes to extremely loud music. We weren't all cramped on benches, trying to spot who was in the front row. There was a story line, real actors involved, and the crowd was fully immersed, even laughing at certain scenes.
And my personal favorite: In the last scene of 100% Lost Cotton, the cast broke into a song-and-dance number set to Drake's "Hold On, We're Going Home," which Jonze told Dazed was appropriate because his return to the Met was sort of a homecoming. I started freaking out, turned to my friend, and asked, "Is Drake coming out?" At that point, anything could have happened.
In recent years, designers and labels have tried to give show attendees experiences. Rick Owens sent a dance step team down the runway for his much talked-about spring/summer 2014 women's show during Paris Fashion Week. Dancers from a group called Vogue Evolution marched out and vogued at the end of Hood By Air's Fall/Winter 2014 show. Mark McNairy has had Pusha T, Cam'ron, Danny Brown, and most recently, Travi$ Scott walk the runway. Of course, there's also Karl Lagerfeld, whose Chanel couture shows are often spectacles that have people talking for weeks.
Still, in all the extravagant stage set ups and celebrity appearances, Opening Ceremony's show stands out because it was a performance—but one that still accomplished the point of this all: To show its upcoming collection, which the female models and cast members wore onstage.
My friend, who sat at the OC show with me, his first-ever fashion week show, said it best: "Basically, I can't go to another show after seeing this, right?"