As Fashion Weeks come and go, designers are constantly thinking of ways to make their shows fresh and exciting, giving audiences something they haven't seen before while being careful not to overshadow the collection with too many sparkly props. Simon Costin knows a thing or two about creating amazing environments for fashion shows, having designed memorable shows for Gareth Pugh, Tim Walker, and Alexander McQueen. The art director and designer explores what fashion shows are what they "could be if the possibilities were limitless" in an exhibition at London's Fashion Space Gallery titled "Impossible Catwalk Shows."
The one-room exhibition features model sets from fictional catwalk shows along with sketches and notebooks that show the artist's processes and ideas. Costin wanted to present a "series of suggestions as to how fashion presentations could be; an invitation to dream and speculate." He outlines a few of the shows on the gallery website and makes us wish that these fake shows would become reality: "A collection shown as graffiti strewn across a deserted street; a collection displayed in a forest, where guests are handed binoculars and invited to spot the models, perched like exotic birds among the branches; or a deserted nuclear power station, the interior encrusted with crystals, with a collection that slowly decays."
In an interview with Dazed, Costin acknowledged that some of the ideas presented are outlandish, but that it doesn't really matter. "They're all hypothetical and some of them are completely mad," he said. "I'm not trying to say that this is how I'd do a show if I had unlimited resources. They’re open-ended suggestions, really. But there's a process."
"Impossible Catwalk Shows" opened at Fashion Space Gallery on Sept. 12 and will show through Dec. 13. For more information, head to the gallery's website.