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In celebration of its 10-year anniversary on Melrose, G-Star RAW and franchise partner Swimming Horses have collaborated with Parisian street artist Horfee and will be unveiling an installation made specially for the store. In addition, New Image Art Gallery will host Horfee's first solo exhibition in the United States.
Horfee's work will supplement G-Star RAW's "For the Oceans" initiative, a revolutionary program co-designed by Pharrell Williams that takes plastic pollution from the ocean and turns it into denim. The collection features a range of dope jeans, jackets, and shirts covered with graphics supporting the conservation of our big blue oceans. The items are available on G-Star RAW's webstore.
One of the most prominent street artists in his home country of France, Horfee has adorned countless streets, shop-fronts, and alleyways with his unique animated and energized style. Tony Lucia, G-Star CEO of North America, explains the choice, stating that Horfee's "distinct visual style resonates with our customers and the dynamism of G-Star.”
The installation can be viewed at the G-Star RAW store on 7966 Melrose Avenue, L.A. and the exhibition will open on the 27th of Sept. at 7920 Santa Monica Boulevard .