Fresh off a successful NYFW showing of its Ego Collection, which included everything from astronautical inspirations to Great Danes, Hood By Air has just launched a new website. The overhaul is just in time for the revealing of the second part of HBA's Spring/Summer 2015 collection, dubbed Superego, which will be shown in Paris.
A major nod to the cult Internet culture that has contributed to the ongoing success of HBA, the site itself was inspired by the random, chaotic nature of the World Wide Web. Site users are greeted by a Hood By Air branded search engine; type in any term, and see a range of curated images based on your search. Another dope feature is the 3D menu, which creates a digital experience inspired by Shayne Oliver’s experimental approach to his designs.
If you can’t wait to see what else Hood By Air has in store, keep your eyes peeled on that homepage inset video screen, where the Superego collection presentation will be live streamed from Paris. You can also shop the whole line on HBA's new site.