Probably the most well-known designer from Russia at the moment, Gosha Rubchinskiy has expanded in both sales and following since he started his brand in 2008. From the brand's start to 2010, Rubchinskiy was quietly producing strong collections before going on a hiatus for roughly two years to work on personal artistic projects. After receiving financial backing from Comme des Garçons, Rubchinskiy returned strong, producing full collections that have showcased a more mature but never boring direction.

Rubchinskiy has personal ties to the aesthetic of '90s angst, and draws from the culture of post-Soviet Russia, with his earlier work pulling particularly from the nation's skating scene. As a modern artist, Rubchinskiy is just as inspired by his personal photography endeavors and experimental art projects, something that is undoubtedly inspired by predecessors like Keith Haring, Jean-Michel Basquiat, early Supreme projects, and the NYC club kids scene of the mid- and late-'90s. While his earlier work consisted primarily of punk-inspired tees, his recent resurgence on the scene includes sneaker collaborations with Vans and Camper, and a completely updated look that includes with double-breasted jackets, fur coats, and a new streamlined rendition of his earlier T-shirts.