Approximate lifespan: 2002-2007
Everyone knows Brendon Babenzien as the man behind Supreme's menswear-meets-streetwear sensibilities, but he spread his design wings long before that. Growing up in East Islip in Long Island, Babenzien may have been enamored by skating and surfing, but definitely grew up around northern prep staples. His dad was a lacrosse coach, for crying out loud. Cutting his teeth in the streetwear world at PERVERT with Don Busweiler and then Supreme, in 2002 he started a line called Noah, a line that flipped prep staples on their head and rendered them with extremely high quality. The stuff wasn't cheap, but it was good. Noah was a pioneer in the "rebel prep" aesthetic touted by brands like Rogues Gallery and Band of Outsiders and taken mainstream by Rugby Ralph Lauren, and it was sold in "if you know it, you know it" shops like Nom de Guerre. Though Noah is no longer, its legacy lives on in pieces like Supreme's Loro Piana trench coat and nautical block stripe basics.