Approximate lifespan: 2010-2013

Cutting his teeth as one of the design dudes behind hickey, another label on this list, Ian Velardi's debut collection came out swinging. Velardi's strength has always been mixing the utilitarian with the flourish, and items like a down-filled robe and camouflage prints with animals hidden in the pattern add an extra layer of detail and ingenuity to his garments. He did get some notable nods during his eponymous brand's lifespan, like being named one of GQ's 2012 Best New Menswear Designers in America, but in the end the line unfortunately buckled after just four seasons. Currently, Velardi is utilizing his talents as the design director at Bonobos, where he helped transform the bro-brand into a full-fledged purveyor of lifestyle, beefing up the in-house line with suiting, denim, and even a specialized line of non-garish, slim-fitting golf apparel.