This Tumblr Transforms Fashion Photos Into Trippy Animated GIFs

Magic happens when you combine fashion photography with animated GIFs.

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Complex Original

Image via Complex Original

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Tumblr is the unofficial home for fashion photography on the Internet (even though it may be killing your personal style), and GIFs are hands down the file format of choice on the site. Put them together, and you get something magical. Greta Larkins of Melbourne is the brains behind the Fash GIFs Tumblr, a blog that features cool animated GIFs created using Photoshop and runway, street style, and fashion editorial photos. 

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In an interview with Australian website Scout, Larkins explained that she was "spending way too much time on the Internet" and fell in love with GIFs. A friend suggested that she make them in Photoshop, so she checked out an online tutorial and began to play with it. The Fash GIFs Tumblr has led to various GIF collaborations and thousands of followers across all the major social media platforms. 

We grabbed a few of our favorites, but you can head to the blog to see a whole lot more.

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[via Designboom]

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