Californian heads KR3W have always been immensely popular with the skateboarding fraternity; they originated the skate skinny jean and have long been celebrated for their superlative denim. KR3W are introducing a new innovation in the form of KR3W Rehab Denim technology; enhancing durability. The technology calls on the brand's skateboarding experience, and allows the denim to expand and contract with the bodies movements, keeping the fit the same as the day they were bought. This Fall/Winter sees the brand move in a different, more mature direction after Jack Toledo became KR3W's Design Director.
The 'Dark Americana' collection features an unapologetic palette of blacks, dark washes, shadow plaid and camo being applied to an altogether killer selection of apparel that includes the No.11 range—so named to represent 'K', the eleventh letter in the alphabet. No.11 is KR3W's premium range, showcasing classic denim, and outerwear constructed from rich materials and time-honoured tailoring techniques to offer quality pieces with rugged elegance and strict attention to detail.
The 'Dark Americana' collection is available through Slam City Skates now—see more of the lookbook below.
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