Over the weekend, we got a chance to learn more about Inter Milan's new identity and see the team in action with all new kits during a pre-season Guinness Cup game against Roma. Designed by Milan studio Leftloft, the identity debuted in early July and has minimal yet modern, impactful updates to the original. The club also welcomes a unique typeface titled Inter Metric, which, while new and no longer sans-serif, echoes the sentiment of "legendary just as it always has been" that the team stated as their ultimate goal with the redesign.
The logo's star remains on the new kits, even if it is absent from the new logo. Additionally, Inter Milan keeps sponsor Pirelli's logo on the kits, reminding spectators of the company's longtime support of the club and Inter Campus.
View some images of the new identity and kit in action below.
