Colors play a huge role in the way we perceive the world. Without even realizing it, colors have the ability to evoke emotions and trigger certain reactions. Colors can even go as far as subliminally communicating an idea or brand message. Who can escape the light blue of a Tiffany & Co. box, the multicolored Google logo, or Coca-Cola's signature red?
When artists, advertisers, and designers create, they choose their colors wisely because they know how much weight such hues carry. In order to build the perfect compositions, a lot of them use the basic knowledge of color theory. See the world in a whole new way with 20 Color Theory Facts You Should Know.