The Hundreds co-founder Bobby Hundreds recently sat down with SkeeTV to talk about the origins of his brand and how it became one of the first labels to really forge an identity via online channels and develop a digital and IRL community. In the video, Bobby recalls the first big T-shirt his company created and the impact it had on the brand.
"There was an early T-shirt that said 'Hip-Hop Is Dead' before Nas' album that was really popular," Hundreds explains. "That was probably our first hit." The streetwear legend also reminisces about the time when his favorite rapper Jay Z wore an all-over print Hundreds hoodie. Check it out above for insights into both the old days of streetwear and where the culture currently stands.
[via The Hundreds]