Even though this is a complete and utter first world problem, it's really annoying to have to carry around a travel mug after you've finished with a drink. Admit it, that's why many of us have given up on portable coffee cups and settled for getting drinks to-go. Unfortunately, the latter option wastes a lot of paper, with coffee drinkers throwing away about 500 disposable cups annually.
That's why Ben Melinger has proposed to Kickstarter the SMASH CUP, an "ultra-portable, sealed travel cup." Except it ain't any old cup. "When you're not drinking, it collapses into a compact, liquid-tight disk, saving you space in your backpack, handbag, briefcase, or jacket pocket." Someone start a slow hand clap because this dude's a genius. Not only does it save us room in your bags, it'll ultimately help save the earth.
So far, the Kickstarter project has received the support of 1,818 backers and $55,408, an amount that well exceeds the original $10,000 goal.
Check out the product details and video below for a better idea of how the SMASH CUP works.
