In an ad campaign for KelOptic glasses, French agency Y&R Paris created a clever and humorous series of images that feature some of Impressionism’s most famous works. In the ads, a pair of KelOptic glasses is held up to an abstract or pointillism work of art, through which the subject of the painting is rendered in stunning photorealistic quality. The tagline for the series, “Turning impressionism into hyperrealism,” sends a clear and amusing message. Y&R Paris’s excellent work on the series earned them an advertising merit award at the 2014 One Show.

RELATED: This Morbidly Humorous Ad Campaign Features Famous Artists Being Dissected
RELATED: 10 Ways Art History Took Over the Internet

[via DesignTaxi]

Also Watch