Brand: Wil Fry
Age: “Late 20s”

Anyone who knows Wil Fry personally knows he is pretty reserved. So reserved that the Australian-born New Yorker won’t even divulge his age, just that he’s in his “late 20s.” Needless to say, the buzz he’s been able to build off of anonymity and hype has been nearly unprecedented. And now that he is moving away from one-off drops and parodies into full sportswear collections filled with quality basics fixated on fit and fabric, he’s going to have to work even harder to keep his identity under wraps.