Pro skater Alex Olson recently launched his own streetwear label, as many a pro skater tends to do. But Olson's Bianca Chandôn is better. The graphics and photos, all of which appear to be at least partially '70s-inspired, are genuinely interesting and refreshing. Sure, the hazy photography might be a little played out at this point (thanks, Instagram!), but shit, at least he didn't make a lookbook video using a VHS camera. Thank. Fucking. God. As for the name, Olson is frank in that in means absolutely nothing. It's simply representative of the idea of a high-fashion brand name and we're cool with that. But where Bianca Chandôn diverges from most other skate labels is in its embrace of counter-cultures that even the counter-culture world of skating often rejects, namely, the LGBTQ community. Olson recently released two skate decks inspired by Drag Ball culture, printed with "Legendary House Bianca," the profits of which went to LGBTQ advocacy groups. Head over to the brand's online store to cop some meaningful gear that looks good too.
Originally published on Four Pins