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In this short film directed by Pablo Ganguli and Tomas Auksas, a who's who of "creatives" give their personal definitions of what the word means and how it applies to the work that they do.
James Franco, Hans Ulrich Obrist, Lee Daniels, Inez & Vinoodh, Marilyn Minter, Tracey Emin, Hans Zimmer, Karim Rashid, MoMA PS1 curator Klaus Biesenbach, fashion designer Johan Lindeberg, TED founder Richard Saul Wurman, and many others give interesting and vastly different responses.
Check out the video above and take notes, there is too much wisdom here for you not to learn something.
[via Dazed Digital]