As a way to "temporally highjack the western world of advertisements in the name of fine art," artist Vermibus travels the world methodically unlocking display cases to take print ads, alters them with his own mix of solvents, and installs them in another location, often in another city.

The bio on the artist's website explains the purpose of his unique project: "The gesture of erasing the images with solvent is similar to the gesture of painting, but it is painting counter action. The process is the same, but it is not adding colours on a canvas to create an image, it is removing the colors of an existing photographic image to create a new image and new characters...By using the advertising space and how the human figures are represented in that space, Vermibus is removing the masks that we wear and is criticizing advertisement which takes away a person’s identity to replace it by the one of the brand."

To read more about this interesting project and to see more of Vermibus' work, check out his website and watch the video below.

[via StreetArtNews]